Work

Since 2008, Keystone Edge has covered the changing face of Pennsylvania. For their anniversary, I created a new website to carry them into their next 8 years.

Key results
  • Increased session duration by 60 percent
  • Dropped bounce rate by 10 percent
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Once a healthcare executive, Wendell Potter is now a prominent advocate for reforming the American healthcare system. I designed a website to help push his message of change to new audiences.

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For President Obama’s 2011 visit to Brazil, I created a multimedia campaign that allowed 30,000 Brazilians from across the country to send their video and text welcome messages to the President.

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As HTC’s Worldwide Community Manager, I oversaw the company’s global social media channels, created and ran global social media campaigns, and was senior editor of the HTC blog.

Key results
  • Grew communities global from 1M to 3.5M in 1 year
  • Created campaigns that received global press coverage
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The State Department had hundreds of social media accounts and no way to track them. To solve this I created Dash, a dashboard that tracks performance metrics for each account, providing unique insight into State’s social presence and program effectiveness.

Key results
  • Tracked 620 Facebook, Twitter, and YouTube accounts
  • Logged 1.7 million data points over two years
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Between running campaigns from Indonesia to Israel, to pioneering social media programs in Washington DC, my four years as a New Media Specialist at the State Department were anything but boring.

Key results
  • Created media campaigns for five presidential trips
  • Helped run the first pan-African SMS campaign for President Obama's trip to East Africa
  • Delivered social media training for senior diplomats and civil society leaders
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