The Israeli Consulate in New York recently held the first Twitter-based press conference. While it was an interesting experiment, the technology was poorly suited for this sort of activity (read two good critiques from COMOPS and Columbia Journalism Review). As Rachel Maddow pointed out, they were trying to explain a conflict in 140 characters that authors have struggled to decipher in books. Many critiques have been written on this, so I will highlight a counter-example where Twitter proved an excellent medium for delivering press-type engagement.
Sean McCormack, the State Department’s spokesman, twittered (and photographed) his way through the recent negotiations and vote on the UN Security Council’s Gaza cease-fire resolution. His tweets noted the negotiation process all through to the final vote, which passed with the U.S. the lone country abstaining. His updates were interesting on their own, conveying a sense of insider information and a direct connection with the process.
What I found more interesting though, was immediately after the vote, several people asked McCormack, via Twitter, why the U.S. chose to abstain. At this point, the mainstream media had only just reported on the vote and provided little additional context (and none had explained the U.S. abstention). He fired off a few quick responses, including:
“@kmcurry support ceasefire but wanted more progress Mubarak initiative before a vote. That said, wanted to get to ceasefire.” – link
While he didn’t get into details, expectations were low (unlike the consulate event) and because this was so impromptu and immediate, a handful of sentences were all that was needed. More detailed explanation could come later. His quick replies really gave a real sense of openness, engagement and immediacy. Naturally, scale helped a lot here, this was informal and he probably only received a dozen questions (if that), most on the decision to abstain.