HTC recently posted to their Facebook wall a simple question: “How many mobile phones have you owned?” Within a day they received about 2000 answers. Using the Facebook’s Graph API I wondered how hard it would be to automate the analysis to find out the average number.Read more
When it comes to social media for business, there is one question on everyone’s mind: Who are the influential people in my area? Unfortunately answering this is easier said than done. Take Twitter for example. You could look at a user’s total followers or the number of lists they are on, but those are blunt instruments at best. When you’re focused on a specific topic, those numbers can be downright misleading.
After mulling this over, I figured a good measure of potential influence would be how well networked a person is in a particular topical environment. To test this hypothesis I decided to look at an area I know pretty well: the Washington DC tech scene. Since I already have a good sense of this community, I could verify the analytical results from my own knowledge.Read more
“It’s an honor to welcome the first american president that looks brazilian!! :)”
Those words of welcome, from Fred in Brasilia, joined about 30,000 more messages for President Obama as he made his first visit to Brazil this past March. To help celebrate the president’s visit, we helped the United States Embassy in Brasilia develop “Boas-vindas Presidente Obama”, a social media campaign to raise interest in the president’s visit.
A major objective of this program was to help Brazilians engage with the President’s visit beyond the handful of public events and the usual TV coverage. Brazil is a continent-sized nation with more than 190 million people, so the opportunities for Brazilians to actively participate were unfortunately limited. Social media provided a solution. ?The visit also provided an opportunity to increase mutual understanding and further dialogue with Brazilians on priority themes (such as education, the environment, clean energy, global partnerships, and other topics).